Election and Social Media

Well no matter who you voted for, if you are into marketing and user metrics, then the 2012 Presidential Election with Obama vs Romney was a sight to see. In 2008 The Obama Campaign Machine showed the world the power of social media, the power of … [Read more...]

Simple Split Testing

It took me a long time to get into the habit of split testing things, to me it's one of the buzz phrases that I use to roll my eyes at. After all, I thought I knew the market better than most people, and I foolishly thought I didn't need to split … [Read more...]

NFL Betting Picks – Marketing Case Study

One of my favorite things about being in the IM/Affiliate Marketing Industry is that I get to met a lot of great people throughout the industry. With that, I also have the pleasure of getting to dive into the sites of friends of mine (Without Pissing … [Read more...]

3 Lessons Marketers Can Learn from the 2012 Election

It's no secret that since the 2004 Presidential Campaign, that online marketing, Social Media, and email/sms marketing has played a major part in election campaigns. Online Marketing was taken to a whole new level in 2008. The Obama campaign  a large … [Read more...]

Case Study – Most Expensive Political Campaign in History

Its amazing to see how people react to massive marketing campaigns. The world is use to seeing marketing everywhere around us, on TV, In Newspapers (yes they still make those), On websites, on billboards, on the receipt you get from walmart, home … [Read more...]